Wiser Water is more than just water. Our short-term mission is simple and it is to force giants in the plastic production industry to use more sustainable materials. The only way to do this is by hitting them where it hurts, their sales. We chose bottled water as our first solution because it is simple and a common single-use plastic product with growing demand...and production. If we can conquer a substantial piece of the bottled water market, companies like Coca Cola and Pepsi will have no other choice than to make the switch to a more sustainable bottle. Our bottles (the Wiser Bottle™) break down in 7-8 years under landfill conditions compared to the 400-500 years it takes traditional PET bottles.
Of course these giants have created difficult barriers to entry but we have studied them and can get past them with the collective support from those of you reading. The Wiser Water community is focused on spreading awareness and developing Wiser Warriors to help fight for our planet. We have seen the damage that plastic pollution is already causing around the world and have dedicated ourselves to help. Wiser Water pledges 10% of its profits to supply clean drinking water to those without access while also organizing beach and ocean cleanup events. Join us in this movement and support us in getting our bottles on shelves near you!
Wiser Water started during the Summer of 2018 right before our founders entered their senior year of college. They were tired of talking and decided to act. The name of the company came easy but developing a final product would prove to be more difficult than either of them expected. With limited resources, they started reaching out to colleges and universities for help with this project. After countless emails and cold calls, they finally got in touch with Carol, a Chair and Professor of Plastics Engineering at University of Massachusetts Lowell. Carol arranged a collaboration between Wiser Water and her top graduate students in the UMass Lowell plastic engineering program.
Our teams worked together to test different plastics in an effort to find a more sustainable single-use option. This year-long project was very exciting and the start of the Wiser Bottle™. Since then, our team has grown to over 20 virtual volunteers from around the U.S. and is still growing. We are constantly implementing new ideas and sharing important information in the world of sustainability. Wiser Water has and always will be focused on spreading awareness for plastic pollution but we do more than just talk. Stay tuned for the amazing innovations to come!
Jarod founded Wiser Water with his roommate Alex Torrey at the end of 2018 and has been working to create solutions ever since. He enjoys spending time outdoors and playing soccer.
Jon first joined to the Wiser Water team back in 2018. He has since been volunteering to help the company build their social media and advertising presence.
Fahad joined the team early 2018. He has since been helping build partnerships with local companies which share similar values to Wiser Water. He enjoys traveling in his free time.
We are always looking for passionate supporters and motivated candidates to join the Wiser Water Team. If you are interested in contributing to our success and making a difference, then contact us for further steps.